Marketing Articles & Education
C. David Venture Management,
Target Marketing: Ice
Cream Sundaes & Tuna Fishing Here's
a marketing tip that will provide you a quick education on the concept of
target marketing? In general, target
marketing requires you to 1) identify your core service or product, 2)
identify the key users of that service or product, and 3) develop a target
marketing program directed specifically to your targeted user.
Email Etiquette: Has Email
Turned us Into Chickens?
No doubt, email is an important business tool. It is efficient and
effective. However, people have begun to use email in inappropriate ways: it
is used to introduce sensitive emotional issues, it is used as a stealth
weapon to attack the unsuspecting, and it is used as the “easy way out” of a
tough conversation. Wow, I don’t think that Ray Tomlinson, the inventor of
the first email program in 1971, ever thought that email would turn us into
a bunch of chickens.
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